Sample News Release

Lincoln Center for the Performing Arts

Key Publics

Bank of America cardholders and Lincoln Center for the Performing Arts audience members

Core News

For the first time, Bank of America is supporting Lincoln Center for the Performing Arts with a 4-year gift powering one of their most popular performance series, American Songbook.

Benefit Statement

This sponsorship will fuel a 25-year old series and maintain Lincoln Center’s commitment to bringing Choose-What-You-Pay prices to audiences of all ages. Bank of America will provide exclusive benefits for its cardholders during this series.

Tone

Communication to both Lincoln Center audience members and Bank of America cardholders should be informative and exciting. It should evoke joy and happiness through the generosity of Bank of America’s sponsorship and its impact on support for arts and culture in New York City.

Outcomes

To increase awareness of the American Songbook series and Lincoln Center’s Choose-What-You-Pay ticketing initiative.

To excite Bank of America cardholders through the promise of exclusive benefits and access during American Songbook performances.

Actions

(1) Inviting readers to learn more about American Songbook (2) encourage ticket purchases to Choose-What-You-Pay performances (3) encourage Bank of America cardholders to explore their customer benefits

Readability: A grade level of 8th-10th grade would be best for this type of release so it’s accessible for a wider audience rather than press/stakeholder audiences.